Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet.
Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet.
Timestamps:
00:00 Introduction
01:40 The Value of Listening to Billionaires
02:52 The Goal of the Podcast
03:48 John Alexander's Marketing Journey
05:23 Discovering Direct Response Marketing
07:35 Early Marketing Experiments
12:50 Starting a Landscaping Business
15:14 Joining the Navy and Life After Service
16:42 A Path Out of Town: Enlisting in the Military
16:54 Lessons from Nuke School
20:27 Transitioning to Real Estate
25:17 Navigating the Real Estate Boom and Bust
27:52 Lessons in Marketing and Entrepreneurship
29:38 Conclusion and Next Episode Tease
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