Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.
Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.
Timestamps:
00:00 Introduction
01:06 The Deadly Sin of Marketing
01:35 Content vs. Marketing: Defining the Difference
02:31 The Evolution of Content-Driven Marketing
03:13 The Importance of Engagement in Content
04:24 Storytelling vs. Story Selling
06:17 Building a Content-Driven Machine
08:23 The Power of Consistent Messaging
09:52 Core Beliefs and Audience Engagement
16:49 Actionable Steps for Content Strategy
17:52 Conclusion and Final Thoughts
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com